Our website and the DoubleID service, and games which we publish (together the “Service”) are brought to you by Double Eleven Ltd, a company registered in England and Wales under company number 07111656 with its registered office at Boho One, Bridge Street West, Middlesbrough, Cleveland, TS2 1AE.  Please read this Privacy Policy (‘the Policy’) carefully as it contains important information about how we will use your personal data.

For the purposes of the Data Protection Act 1998, Double Eleven Ltd (‘Double Eleven’, ‘we’ or ‘us’) is the ‘data controller’ (ie the company who is responsible for, and controls the processing of, your personal data).

By accessing the Service you authorise us to collect, store, access, transfer and use your information as described in this Policy.  We may make changes to this Policy in future, which will be posted on this page.  You should check this page from time to time to ensure you are aware of any changes.  Where appropriate we may notify you of changes by email or through the Service.

    1. Data you supply (“Submitted Information”) includes:
      1. We will obtain personal data about you (such as your name, address, telephone number, email address) whenever you contact or make a purchase from us, register an account with us, submit material through a form, or via the Service.
      2. We may also obtain sensitive personal data about you if you voluntarily supply it through our Service.  If you volunteer such information, you will be consenting to our processing it for the purpose explained to you when you supply it.
      3. We obtain your personal information from the PlayStation™Network server, in accordance with the licensing agreement with SCE
        1. Said personal information is information registered to the PlayStation™Network server by the user
        2. Said personal information (excluding online ID) exists only on the PlayStation™Network server and is not copied to the website’s server
        3. The connection between the website server and the PlayStation™Network server is closed immediately after the information is obtained
    2. Data we collect includes:
      1. We may monitor your use of our Service and any games which incorporate the Service by collecting information through the use of cookies and similar tracking devices. For example, we may monitor how many times you visit, which pages you go to, traffic data, your IP and MAC address, a unique device identifier, the browsers and devices you use to access our games and Service, your internet service provider, and the actions you take and when playing our games (“Analytics”).
      2. Our Service may also collect information which you make available to us and which is stored on your device, or in your Facebook or other social media profiles, or which is made available to us by the platform you use to play our games (for example your PSN user ID), including contact information, images, video or other digital content such as records of your gameplay, characters and other in-game content you have created (“Content Information”).
      3. When you install, uninstall or update our Service, a unique application number and information about your installation, for example, the type of operating system, may be sent to us.
    1. We will use your personal data for the purposes described to you at the time your data were obtained, and for the following purposes:
      1. Submitted Information: to help us identify you and any accounts you hold with us; administration; to process your orders and enquiries, and to send you information about our Service.
      2. Analytics: to understand how, and how often, users play our games and use our Service, and to help us improve them.
      3. Content Information: to allow you to share your gameplay, messages and in-game content, with other users and your friends.
    2. We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this policy for as long as it is combined.
    3. We do not disclose information about identifiable individuals to advertisers, but we may provide them with anonymous aggregate information about our users (for example, We may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data We have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
    1. We may disclose some or all of the data we collect from you when you download or use the our games or our Service:
      Category of data Recipient and Purpose
      Submitted Information We may share your name and email address with the email service providers we use to keep you updated with news about our games and Service.
      Content Information We may share Content Information which you submit either to specific individuals (where you indicate that it should be shared with such individuals, for example by sending an invitation to a particular friend, or messaging a fellow gamer) or with the public (including, but not limited to, sharing any in-game content you create with the public for the purpose of promoting our games, or ranking in-game creations on a leaderboard).
    2. We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.
    3. We may also disclose your personal information to third parties:
      1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
      2. If Double Eleven or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
      3. If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.
      4. In order to enforce or apply the terms of agreements between us, to investigate potential breaches, or to protect the rights, property or safety of Double Eleven, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
    1. The data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or our suppliers. These staff may be engaged in the fulfilment of your orders, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
    2. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our games or Service, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
    3. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Service; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
    4. Certain features of our Service enable social networking, messaging, publishing, chat room or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.
    1. If you believe we have information about you that you do not want us to have or that is incorrect please contact us as at [email protected] and we shall correct or remove the data as you request as soon reasonably practicable. If you would like to receive a copy of the information we have about you, please note that an administration fee of £10 may be applicable.
    2. By using our Service you agree that we may send you information by email about our goods and services which we think you will be interested in.  We will usually inform you in advance if we intend to disclose your contact details to any third party for marketing purposes. If you prefer that we do not use your data for marketing purposes, let us know by writing to [email protected], by checking boxes on the forms we use to collect your data, or by updating your preferences through the Service.
    1. If you follow a link from our Service to any third party websites or services, please note that we do not accept any responsibility or liability for the collection, storage or use of personal data by those third parties, and you should check the applicable privacy policies before you submit any personal data to those websites or use these services.
    1. A cookie is a text file placed onto your device when you access our Service. We use cookies and other online tracking devices such as web beacons, local storage, and flash object storage to deliver, improve and monitor our Service, including in the following ways:
      Authentication To log you into our Service and keep you logged in.
      Ecommerce To keep track of items you purchase in our games or which you are interested in, and to take you through the checkout process.
      Preferences To remember information about you such as your preferred language and configuration.
      Analytics To help us understand how you use our Service and games, and how often, so we can improve them to deliver a better experience for our users.

      To carry out research and statistical analysis to help improve our content, products and services.

      Advertising To deliver ads which are more relevant to your interests, and to measure their performance.
    2. The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally.
    3. Our Service may display a notice alerting you to our use of cookies and other similar technologies and linking to this privacy policy. If you use our Service after this notice has been displayed to you we will assume that you consent to our use of cookies or similar technologies for the purposes described in this privacy policy.
    4. Please note that, if you choose to disable cookies or similar technologies on your device, you may be unable to make full use of our Service.
    5. We work with third parties who may also set cookies on our website, for example Google Analytics, Google Adsense, Facebook, Twitter and YouTube, which we use to display video content, enable social networking functionality and sharing, to deliver ads, and to monitor how visitors use our Service. These third party suppliers are responsible for the cookies they set on your device. For further information please visit the website of the relevant third party.